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NPD Reports on Prestige Beauty Industry in China

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By: TOM BRANNA

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CHINA: According to beauty market research conducted by The NPD Group, Inc., in 2011, total prestige beauty in China, increased 21% versus 2010. The skin care and makeup categories each posted healthy growth of 23% and 17%, respectively. NPD defines prestige beauty as skin care, makeup, and fragrance products sold mainly in department stores and Sephora stores in the top 10 cities in the mainland of China. In prestige skin care, all the segments (face essence, face moisturizer, face basic care,...

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